The prime objective is to impart standardized, enjoyable and action-packed teaching of English, with correct pronunciation, through self-explanatory audio-visual media.
The second objective is to prevent the closure of vernacular primary schools, by improving the quality of English education available in those Schools.
The third objective is to benefit the girl child — even if sent to a free school — she should get the same high quality of learning as the children in the more privileged schools.